Guccio Gucci born in 1869, learnt early what a woman needs in a shoe. By the time of his death in 1953, he had made a fortune out of this knowledge. It takes a lot to build an empire like the Gucci group, owned by the French conglomerate, Pinault-Printemps-Redoute. And for the House of Gucci, an incorporated interest, it has taken a passion to cater for women’s footwear fantasies since the company was established in 1921 in Rome. Today, Gucci shoes are beyond shoes, they are the single most prestigious, famous and fashionably distinct brands of women footwear to have ever graced this globe.
It is no wonder then that Gucci grossed a whooping US$ 9.8 billion worldwide revenue last year according to BusinessWeek. Gucci is currently the biggest-selling entity of Italian fashion the world over, operating over 425 retail stores worldwide. Wholesales are done through franchisees and high market department stores. How could a fashion store hit such a grand scale? Simple, what Gucci offers is the best around, women love the GG logo in their shoes, they adore the shapes, their fantasies are in the assortment of Gucci shoe colors, their dreams are envisaged in the designs and their hearts won over to the Gucci empire, hook and sinker.
After serving the company for 32 years before his death, his sons Rodolfo, Vasco and Aldo held the company and lunged forth to an unprecedented growth of the label. Most of the designs and company products were personally designed by Guccio in those early days, creating some trendsetting designs that are still on the top market shelves. Aldo was single handedly responsible for taking the company to international prominence, starting with a New York flagship boutique. Rodolfo had first ventured into an acting career before returning as a director of the company. Soon Gucci shoes became available overseas, hitting the Far East in 1960 after opening stores in Tokyo and Hong Kong. Gucci has its offices in Florence, London, Paris and New York.
It was at this time that the now household GG logo, the initials of Guccio Gucci, was created. Patrons ranged from Grace Kelly, the Hollywood actress, to Jackie Kennedy, First Lady of John F. Kennedy. By the 1970s Gucci had acquired a premier luxury goods image, the most impeccable being the women footwear. Among the many things that have made Gucci the world’s most influential luxury fashion house and a very profitable business venture is their collection of the finest pieces of women footwear. Fashionable clientele have taken the Gucci shoes to the pinnacle of what is chic and iconic in the fashion industry. The in-house and family rivalry of the 1970s, which could have torn the company apart, was withheld only because the world had fallen in love with their designs and image.
The expectation of any woman in a shoe is first class, followed by comfort and quality, and then durability. Gucci women footwear bears this distinct image, being high quality and stylish. Their shoe colors are predominantly in earth and dark colors with the exception of the bright footwear of the last four collections, especially those at par with the hip culture. The trend has been to engineer as many lines as possible so as even to offer highly formal dark colors for the no-nonsense corporate woman. Again, Gucci shoes have conquered the women footwear market due to their wide ranges of choices, targeting all age brackets of the modern woman. There is charm in every brand; exotic and elegant to belie what fashion truly stands for. There is nothing as precious to a woman’s outfit than a comfortable matching shoe that speaks of taste refinement, class enforcement and rare design.
The range of designer shoes available in the contemporary fashion market has an enormous vastness in brand names and lines. But when looks are in question, when comfort matters and when social status are in question, the competition is pushed to another level, a level predominantly featuring the Gucci label in women footwear. Gucci shoes are simply second to none. The style and colors remain fashionable through fall and summer, wherever you are, be it jogging or walking down a red carpet. Dinners and evening functions are essentially punctuated with Gucci footwear.
The shoes are available in many department stores and flagship boutiques all over the world and many other licensed online and offline stores. When a woman is in a hurry to match up her outfit with a shoe, guaranteed to make the lasting impression, instead of hustling through everything else, every woman knows where to go, Gucci. The GG logo has an authentic guarantee of genuine quality that never disappoints. A Gucci shoe is a rewarding experience that women treasure, and that is what it takes to build such a fortune as the House of Gucci have.